.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in equity capital annually, have reared almost $360 thousand so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That stagnation is because of market saturation, enhanced regulative stress, as well as economical uncertainties.ADWEEK spoke with five VCs that remain to acquire adtech business, in spite of these problems, about what they are seeking as well as what they steer clear of. Possibly unsurprisingly, these clients are actually targeting options in privacy-focused modern technologies and also industry-specific areas like hooked up television.